Sartiq (formerly Shootify) closes CHF 2.1M pre-seed round

Sartiq, a Swiss Vertical AI company building an enterprise platform for fashion content creation workflows, announced the successful closing of a CHF 2.1 million pre-seed funding round led by Founderful. This investment will allow Sartiq to deliver e-commerce-ready on-model images from still-life photos in 24 hours instead of weeks.  The round also featured the participation of Venture Kick and follow-on investment from Magic Mind, the vertical AI investment vehicle of Zest and Compagnia di Sanpaolo, as well as from several of the company's initial business angels.

Fashion brands spend billions on e-commerce imagery with expensive and complex to organise photoshoots, involving models, photographers, and extensive logistics, and long waiting times before the photos reach online stores. Through its enterprise platform, Sartiq aims to enable fashion e-commerce teams to generate entire visual campaigns, from early-stage lookbooks to final e-commerce assets, in 24 hours, with up to 65% lower per-SKU cost. 

The system is designed to learn a brand's unique identity—its models, photographic style, and workflows—to function as an integrated content engine. Luca Ambrosini, CEO & Co-Founder of Sartiq, explains:

“The biggest barrier to AI adoption in fashion is trust. Brands rightly ask: ‘Will this image actually look like my product and will it sell?’ We focused obsessively on solving this first. We have proven with major brands that our technology can deliver on-model imagery with the accuracy required to increase conversion without driving new returns. This is our foundation.”

Sartiq is available at sartiq.ai. The team is currently running pilot projects with leading European fashion houses, including Guess, OVS Group, Missoni, MooseKnuckles and more. Early results report +200% PDP key metrics improvements and 30% conversion uplift. David Muggeri, Photostudio Producer Specialist at Guess, adds:

“The demand for visual content is growing exponentially, and to stay competitive, it's crucial that we make our production processes more agile. Working with technology partners like Sartiq allows us to explore innovative solutions to meet this demand with speed and scalability.” 

Founded in Lugano in 2024 by Luca Ambrosini, Felipe Cardoso and Andrea Ravano, Sartiq is currently incubated at the USI Startup Centre and previously received support from Innosuisse Innovation Booster Fashion & Lifestyle (Dagorà Lifestyle Innovation Hub and Lifestyle Tech Competence Center).