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Business Concept 2025 in Lugano and Mendrisio closes with a pitching competition

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USI Startup Centre

22 May 2025

The Spring 2025 edition of the Business Concept course, Module 2 of the Innosuisse Entrepreneurship Training Programme, concluded on 21 May with the final pitch session. Over three months, more than 50 participants in Lugano and Mendrisio gained valuable insights from expert trainers and applied the learnings to real startup projects.

 

Business Concept is tailored for researchers, students, and aspiring entrepreneurs aiming to develop science-based ideas and deepen their understanding of the startup ecosystem. This year marked the first edition held in Mendrisio, featuring a special focus on the construction and design sector. During the thematic sessions, participants, organised into teams, refined their value propositions, assessed market potential, defined target customer segments, explored funding options, and enhanced their pitching skills.

The programme culminated in the Business Ideas event, bringing together participants from both locations. Each team pitched their project to a panel of experts from the startup ecosystem, received constructive feedback, and celebrated their progress.

Winners of the 2025 Edition:

  • ALBA (Best Pitch Lugano) – A mobile application that guides users towards sustainable fashion choices by offering impact scores and eco-friendly alternatives.
  • SNT2 (Best Pitch Mendrisio) – custom-designed homes based on an integrated "design + land" approach and maintenance subscription model, offering a different experience for first-time homeowners.
  • Studio Dekstra (Audience Award) – Affordable, sustainably produced pine furniture with adaptable design features.

 

List of Participating Projects (Alphabetical Order):

  • Aegis AI
  • ALBA
  • GRETA
  • In Relief
  • ModHabitat
  • Real Frame
  • SNT2
  • Studio Dekstra

 

Business Concept will return in October with a new thematic edition focused on Life Sciences, taking place in Bellinzona. Registration is now open, with limited places available.

More information and applications: https://innosuisse-training-ticino.ch/event/feeds/40203

 

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